![]() ![]() Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. advertisers spent US $24.6 billion on search engine marketing.
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